Libresse

 

Packaging for tampons and pads usually reads like a crossover between a medical leaflet and an episode of Seventh Heaven. And they’re all about sugarcoating. Not that we’re against elegance, but let’s just call vaginas vaginas now, shall we?

 

product copy

 
 
 

Have you ever leaked blue fluid into clean petri dishes? Who knows. But when any of us here menstruate, it usually involves blood and possible stains. That’s no disaster either. We wrote this in the copy for the packaging of Libresse panty liners and sanitary pads. Nothing to be ashamed of. Because vulvas are just vulvas. Like toes are toes. But vulvas have the added advantage that you can make quirky videos about them by casting the fannies as talking papayas, oysters, origami and fortune cookies.

 
 
 

Because women don’t leak, they just menstruate.


 
 
 
 
Previous
Previous

Cowboy

Next
Next

WHO